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dysphemism

['dɪsfə,mɪzəm]

dysphemism (n.): 1884, "substitution of a vulgar or derogatory word or expression for a dignified or normal one," from Greek dys- "bad, abnormal, difficult" (see dys-) + pheme "speech, voice, utterance, a speaking," from phanai "speak" (see fame (n.); Greek dysphemia meant "ill language, words of ill omen"). The opposite of euphemism. Rediscovered 1933 from French formation dysphémisme (1927, Carnoy).
The French psychologist Albert J. Carnoy gave an extensive definition in his study Le Science du Mot, which in translation runs: "Dysphemism is unpitying, brutal, mocking. It is also a reaction against pedantry, rigidity and pretentiousness, but also against nobility and dignity in language" (1927, xxii, 351). [Geoffrey L. Hughes, "An Encyclopedia of Swearing," 2006]

1. His favorite dysphemism was to ask for axle grease when he wanted butter.: 他最爱开的恶俗玩笑就是想要奶油的时候说是要车轴润滑油.